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  Content marketing has been continuously evolving to keep pace with consumer demands, technologies, and trends. For example, social media, voice search, and the increasing use of mobile devices require to stay on the top. Also, some platforms are changing themselves. For example, Facebook has started attracting more older demographics, whereas Instagram has mainly attracted females. Content marketers need to adopt unique strategies to meet these changing trends to reach every section of audiences effectively and attract them. Recently, flexibility and adaptability have been central to content marketing. Many new trends are going to change of overall scenario of content marketing this year. Content Optimization for Niche, Long Tail Keywords The content marketers were focused on long-form content for a long time. But, now the scenario has been changed. Instead of focusing on long-form or detailed and lengthy content, content marketers have put their entire focus on using niche, long-tai

Instagram has emerged as the most growing and powerful social media platform over the years. Amassing more than a billion active monthly users worldwide and some highly enticing features, the platform has established itself as the prime place for promoting visual content effectively. It is impacting our lives significantly as with users spending over 53 minutes on an average every day. One-third of adults in the USA use Instagram, and 72 percent of teens use Instagram. The data is enough to understand how significant the social media platform has become for people in their everyday lives. Over the years, Instagram has solidified itself with a wide range of intuitive features. It is more than a visually-oriented social media platform, now providing great content opportunities for brands. More than 200 million users on Instagram visit their business profiles once a day. Various businesses often tell One-third of Instagram Stories that come in the most viewed ones. Instagram is mainly foc